til it melts
Privacy Policy

Effective: October 11, 2026

1. About this policy

Studio HEVV ("we") operates the iOS app 'til it melts' ("the App"). This policy explains what information the App handles and how.

2. Information kept on your device and in your own iCloud

The following stays on your device and in your private iCloud. We cannot see it.

• Focus history: start time, duration, number of cubes, the temperature and weather then, the item you used, and the neighborhood name
• Photo items: images cut out from photos you pick. The App uses the iOS photo picker and only receives the one photo you choose. Background removal happens on the device.
• Location: approximate location (about 1 km) is used to get the local temperature. Coordinates are rounded to about 100 m, stored only on the device, and turned into a neighborhood name on the device. Coordinates are never sent anywhere.
• Settings: notifications, sound and visibility preferences

3. Information shared when you open your fridge

When you share your fridge or add a friend, the following is stored in Apple CloudKit's public database so friends can see it. Anyone with your link or code can view it.

• Nickname, emoji and share code (an 8-character code derived from your iCloud account)
• Total focus time, cups finished, longest focus
• Magnets (neighborhood names, time of day, weather, cup counts) and where they sit on your door
• Shelf items (photo items as small thumbnails)
• Focus status: whether you're focusing, when it ends, the item, and who you're melting with (can be turned off in Settings)
• Your friend list (your friends' share codes)
• A record used to tell friends you started focusing (nickname, minutes, item name)

Your exact location, original photos and full focus history are never shared.

4. Why we use it

1. To set how long your ice takes to melt from the local temperature
2. To show your history, magnets and reports
3. To show your fridge to friends, melt together, and let friends know you started
4. To send the weekly report and the end-of-cup notification
5. Usage statistics and crash reports to improve the App (section 5)
6. To measure how well our ads work, only as described in section 6

5. Services we use

• Apple iCloud / CloudKit: syncing your history between your devices (private) and storing your opened fridge (public)
• Apple WeatherKit: current temperature and weather for your approximate location
• Apple Push Notifications: alerts when a friend starts focusing
• App Store: Club purchases. Payment is handled by Apple; we never receive payment details.
• Google Firebase Analytics: anonymous statistics about how the App is used (e.g. cups started and finished, screens viewed, paywall views). No focus content, photos, location or nickname is sent. Google may infer your country or region from your IP address. Kept for up to 14 months.
• Google Firebase Crashlytics: when the App crashes or hits an error, a report with the device model, iOS version, app version and what the App was doing at the time. Kept for 90 days.
• RevenueCat: keeps track of Club purchases and subscriptions. It receives the App Store transaction (product, price, currency, purchase and renewal dates), a random ID made by the App (not your name or Apple ID), your App Store country, and the device's app and iOS version. Kept while you have a purchase with us; email us to have it deleted.
• Meta App Events (Facebook SDK): see section 6.

6. Advertising measurement (Meta)

We use Meta's SDK to see whether our ads on Instagram and Facebook lead to installs and purchases. It sends these events to Meta Platforms, Inc.: app install and launch, finishing onboarding, finishing your first cup, starting a free trial, and purchases (product and price).

• If you allow tracking on the iOS prompt, your device's advertising identifier (IDFA) is sent with these events, so Meta can match them to an ad you saw.
• If you don't, no advertising identifier is sent, and Meta only receives aggregated, privacy-preserving measurements.
• We ask after your first cup, not at launch. You can change it any time in Settings › Privacy & Security › Tracking.
• Focus content, photos, location, nickname and your fridge are never sent to Meta.

Meta handles this data under its own policy: facebook.com/privacy/policy.

7. Transfers outside your country

Firebase (Google LLC), RevenueCat (RevenueCat, Inc.) and Meta (Meta Platforms, Inc.) process the data above on servers in the United States and elsewhere, over the network, whenever the App sends it. You can refuse: turn off tracking as described in section 6, or email us to stop analytics for your device. The App still works fully either way.

8. Keeping and deleting your data

• Delete account (Settings › Data): removes your fridge, focus-start records and friend-alert subscription from the public database, and your nickname and friend list from the device.
• Erase all records (Settings › Data): erases your history, magnets and photo items, including on other devices synced through iCloud.
• Close your fridge: takes down what's shared, leaving only your name and face.
• Deleting the App removes what's stored on the device.

9. Reporting and blocking

If you see an inappropriate name or photo on someone's fridge, report or block them from that fridge's ⋯ menu. Reports come to us by email, and we may remove the content.

10. Children

The App is not directed at children under 13 (under 14 in Korea), and we do not knowingly collect their information.

11. Contact

For questions, or to access or delete your data, email privacy@studio-hevv.com.

12. Changes

We'll post changes on this page and announce important ones in the App.